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David Alan - Direct Mail Guru
$100 Million Dollar Playbook
   
 
   

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The Credit Card Option in Direct Mail Marketing

If you are selling a consumer product that has a sales price of $10 or more you should allow a credit card payment option. This option being added has been known to increase response from 16% to 25%. This is because there are more than 97 million Visa cardholders in this country, and more than 78 million MasterCard holders as well as over 8 million American Express cardholders. All these cardholders can charge your direct mail product to their card with the greatest of convenience, so make sure to give them that option.

 

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