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Combining Selection Factors in Direct Mail Marketing Everyone knows that selecting the proper lists is a vital part of achieving direct mail marketing success. It is a key aspect, but you can make yourself even more successful by combining selection factors on your list. For example, census tract information applied to a zip code selection on your list can enable you to hit a specific audience with similar age, income, profession, status, occupation, home value, religion and even more. This can be vital information depending on the product you're trying to market through direct mail. This usually works well narrowing down larger lists.
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