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Inside Repeat List Numbers of Direct Mail Marketing If you mail to the same consumer list more than once, you will realize that you're probably only going to get roughly 65% of the response that you received the first time out. If you mail it a third time you'll find that it's probably somewhere around 50% of what you did the first time. This is true for consumer lists, but the numbers go even lower when mailing to businesses. When you're mailing to businesses, institutions or professions a second use of the same lists may produce results as low as 25%. This is why it's important to give each mailing a unique feel and spread them out wisely.
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