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What to Consider When Direct Mail Marketing to Companies with Direct Mail Many people wonder, when you're trying to decide what company lists you should use for a promotion, what are the deciding factors. Many think it should be based on the net worth of the company, or the sales volume. These are good, but you'll probably have the most success by basing it off of the amount of employees the company has. This should be your prime criteria for the direct mail selection process. The more employees a company has, the more viable of a prospect the company will be for your business.
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