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Using Special Gift Orders in Direct Mail Marketing Some marketers will always use special gifts for people who respond to their direct mail marketing. You should be careful about sending special gift orders to your active customers. If you use them too frequently, then your customers will be trained to wait for sales that feature special gifts rather than buying the products at regular price without the special gifts. Constant sales offers, recurring sweepstakes, frequent closeouts and other direct mail gimmicks can train your potential customers to wait for the next special thing to come along before they respond to one of your mailers. Try to avoid this.
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