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Sexual Limitations in Direct Mail Marketing Certain direct mail marketers feel that their product can only be marketed to persons of a specific gender. These marketers are the same people who forget that women can buy tools and sports gear for themselves or men in their lives. Many men frequently purchase personal items and cosmetic gifts for the women in their lives. If you don't take this into account than you can be overlooking a vast potential direct mail market for your product. In short, don't take all the female buyers off your list when you're selling football equipment just because they are women.
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