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Importance of Fulfilling Your Promises Promptly in Direct Mail Marketing One of the most important things you can do is fulfill your promises/offers promptly. You cannot afford to let a lead sit around for too long and go stale. You can't afford to get an order and not ship it out as fast as you can. You must deliver what you promise in your direct mail and do it fast if you want repeat business. This is one of the best ways you can build up a loyal customer base. It has been proven in direct mail marketing that the faster you fulfill your promises the more sales you will yield from that very same campaign. This is important for building up your customer base, which will in turn make you more money later on.
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