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Tips for Response Lists in Direct Mail Marketing Response lists are names of people who have responded to direct mail at some point in their life. When you use response lists it is important to find out what the people actually responded to. The best response list that you have is your own "house list". If you have a new product to sell, you should market to these people first. Be selective at what names you buy from a direct mail response list. You can usually select names based on gender, zip code, amount of purchase and how the product was sold.
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