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Some Tips of the Trade for Structuring Your Direct Mail Offer Creating a feeling of excitement is important for your direct mail piece to be successful. But you must be careful not to go over the edge and make it seem unbelievable. Remember, if it's too good to be true, it probably isn't. You must make your direct mail offer relevent. Identify the need that the product fills. Don't limit yourself in the offer you make. You should be prepared to appeal to fear, greed or comfort to try and sell your product. Keep it simple and make every word count.
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