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Ways to Identify Your Target Audience in Direct Mail Marketing Writing down every characteristic of your audience that matters will help you write your direct mail ad copy as well as determine who to send your products to. Factors that matter include age, gender, ethnicity, education, income, occupation, interests, hobbies, cars, pets, vacation and leisure activities, health or disability and so-on. Knowing these things will help you weed out people who are less likely to buy the product that your selling, whatever that may be.
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