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The Proof is in the Sales of Direct Mail Marketing Many people wonder how big direct mail actually is. The answer is that it's huge. According to a 1999 Direct Marketing Association (DMA) study, direct mail in the United States is a $40 billion dollar industry. For the past 20 years it has been growing at a compound growth rate of 6 percent. This indicates that consumers are coming to accept the fact that they're a target of direct mail marketing. No other marketing communications medium has grown so fast for such a long period of time.
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