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Why Direct Mail Marketing can be so Effective The main reason direct mail marketing works so well is because it is a personal medium. The most costly personal selling medium is face to face marketing, but a letter gives that personal feeling without having to actually try and sell face to face. Retailers in small stores have the advantage of speaking face to face and giving that personal feeling. That is why it is so important to make your direct mail letter personal. Even though people are besieged with advertising all day, they still get a sense of power when getting their mail.
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