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Trying to Find out as Much as You Can About Your Direct Mail Marketing Customers Some of the information that you should be trying to collect from you Direct Mail marketing potential customers includes: Gender, household income, age, presence and age of possible children, and marital status. This information and insight can be crucial to who and where you decide to mail certain pieces depending on what your product is. To obtain this information you should use a demographic overlay. There are companies that you can submit your house list to who will then match the names and give you all the information they have on that particular person.
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