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The Importance of Constant Change in Direct Mail"What's new?". How many times have you asked someone this exact question? It is an important part of our lives. The only knowledge we ever seek is knowledge that is new to us. To keep your customers buying the products you advertise in Direct Mail, you must constantly come up with answers to the question "What's new?". McDonalds is one of the best examples of this principle. Hardly a week goes by without McDonalds introducing a new product, game, offer or toy. This constant change needs to take place in order for your ads to keep a "fresh" feel that will be able to continuously draw people into your direct mail.
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