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Additional Tips for Making Direct Mail Ads That Generate Response Some additional tips for making good direct mail ads that generate strong responses are: The headline should stress the benefit, you need to ask for action, offer free information such as brochures or catalogs, give your literature a title that implies value, include your fax number in your ad and put your name and address on your ad as well. This is especially important so that people will know how to refer or buy more direct mail business from you, but it also protects your ad-copy as your own.
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