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Direct Mail Marketing Percentage Returns The percentage of return you receive on your direct mailings all depends on what product you're selling. If you're selling Rolls Royce, then even less than a 1% return can earn both the car dealership and yourself a handsome profit. Basically, the higher the cost the lower your percentage is expected to be. Often times it is much easier to sell a few very expensive products than allot of cheap products. This is why automotive direct mail marketing is so affective.
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