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Use a Strong Call to Action in Direct Mail Advertising Before you can have a strong call to action you must decide exactly what it is you want the reader of your ad to do next. Do you want them to phone, write or clip a coupon and mail it back? The last few lines of your direct mail copy should directly spell out what you want the reader to do, as well as the reasons they should do it. The third is giving them a means by which to respond to you. The strong push at the end is one of the most important factors of the success of your direct mail advertisement.
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