Using a Reader Friendly Layout in Direct Mail Marketing

Some direct mail ads just naturally seem to have a friendly inviting quality about them. You want to use the type of layout that will draw the eye into the page and make reading the ad a pleasure. Every ad should have it's own focal point, a central visual element that draws the attention of the reader's eye. This can be anything, from a headline to a coupon. It's important to only have one visual focal point. When there are two or more equally prominent visual components competing for each other it make the ad harsh to the eye. One element must be more prominent than the other for the direct mail to work.

Want to Make Money with Direct Mail?

Click here for the source that
Others Have Used to Make Millions!