More Tips for
Generating Good Catalogs in Direct Mail Marketing

Catalog selling starts on the cover.

The cover is the most important part of the catalog.

A cover with a strong selling message and solid facts will be

something that the customer is not just more likely to buy from,

but something they're more likely to buy from repeatedly.

Repeated sales is probably the biggest reason

to use a catalog in direct mail.

You must sell the product line right from the cover.

It's also important to remember to sell your companies

solutions and service.

This will comfort the customer and make them more likely to

purchase through your direct mail catalog.

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