The Importance of "Signing the letter"

in Direct Mail Marketing

Signing the letter is probably one of the best guarantees you can give. You as the direct mail marketer don't necessarily need to be the one who signs it either. For instance if you're doing an ad for a car dealership, the ideal person to sign the letter would probably be the general manager of the dealership. This give a name to the offer and tells the reader that their is someone to be held accountable for this offer. This signature can be just as important as the sales copy or the testimonials to certain customers reading your direct mail.

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