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Using Fact Sheets and Flyers in Direct Mail Marketing A useful technique to employ when writing short copy is a flyer or a fact sheet. Enclosing a sheet that includes a brief letter that outlines major points is a direct and to the point way in which to inform customers of your product/service. Many people prefer this. Just looking at the facts without any fancy sales pitch is sometimes the best way to market to people. A fact sheet or flyer is especially convenient if they decide not to buy right away. They may throw out the original mailing, but still keep the flyer/fact sheet to have the information on your direct mail.
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