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How to Use Your "House List" to Earn Extra Direct Mail Income Your customer list is one of your most valuable assets. As you build your customer list or "house file" it becomes more and more valuable. You can generate a considerable amount of additional sales by selling/renting this list, or just offering these customers additional products that you are selling on your own. Renting their names to other direct mail marketers is probably one of the more lucrative ways to make money on your house list.
Want to Make Money with Direct Mail?
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