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Requests to Make When Shopping for Direct Mail Marketing Lists When acquiring a Direct Mail list it is important that you request a net-net arrangement with your list broker. A net-net agreement states that you only have to pay for each name you receive. This way, if there is any duplication of names on your direct mail lists, you will not have to pay for it. This is especially important if your purchasing lists that are likely to have duplications on them. When renting/buying a list from a broker it is also important to obtain the names of people who have actually bought something, rather than just those who ended up on the list by signing up for something free.
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