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Different Kinds of Lists in Direct Mail Marketing In Direct Mail Marketing there are several different types of lists. A house list is a list you should keep of all the people who have bought from you and your prospects (people who have made an inquiry but didn't buy). A compiled list is a list of businesses or people compiled from published resources such as industry directories or the yellow pages. A response list is a list of people who have bought Direct Mail products before. This list is perhaps the most important. Other lists you can use include seminar lists and subscription lists, which can both be purchased through various sources.
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