The Four Types of Offers in Direct Mail Marketing

In Direct Mail marketing there are 4 types of offers. The hard offer, soft offer, negative offer and deferred offer. A hard offer is something that the customer must pay for in advance. It is then usually shipped the next day. This eliminates most collection problems you may run into. A soft offer is the opposite of a hard offer. The customer is usually billed later. This is more convenient for the customer, but can cause some problems later if their is a problem collecting. The next two offers are backup offers. The negative offer is given in the "P.S." of a sales letter. It is used when the person doesn't want to order, and gives them the chance to give a reason why. A deferred offer is when the customer doesn't want to buy at this exact moment, and is given a chance to say when they may want to purchase through direct mail later.

Want to Make Money with Direct Mail?

Click here for the source that
Others Have Used to Make Millions!