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Sophisticated Audience in Direct Mail Marketing Today's audience for direct mail advertising is far more sophisticated than it ever has been, even more so than we would expect. Why, you ask? It's because that there are over 260 million people residing in this country, but only about 30 million people receive the majority of the direct mail. In fact, 30% of this country's population receives 75% of the country's direct mail. This core is wise and they have seen direct mail advertising before. This means when you repeat things or look like an amateur, they will pick up on it. Avoid those things. Want to Make Money with Direct Mail?
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