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Master Copy in Direct Mail Marketing If your copy just so happens to be created by a professional, you should keep your hands off of it. You can edit where it is absolutely necessary to correct errors in product statements, misstated offers or other factual references. Do not edit direct mail for the sake of editing. If your copy was done by a good professional, then it's best to just leave it alone. How do you know if you have a good professional writing your direct mail? You'll just have to do research. Don't waste time editing a statement because you like a phrase that sounds a little bit different.
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