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Displaying Your Order Form in Direct Mail Marketing The response card or order form you use is a command for your customer to respond. It is supposed to trigger action in them. You are asking the reader to do something with this card, therefore it must be displayed prominently. Don't hide it. Many people make the mistake of wanting their order form to perfectly match the theme and graphics of their mailing. This is not usually the best way to go. You want your order form to stand out more so than your ad-copy and sales letter do. Use good combinations and don't let it look stale for good direct mail. Want to Make Money with Direct Mail?
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