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Gender Clarification in Direct Mail Marketing If you have doubts about the sex of one or more of the recipients of your mail piece (many names or single or double initials can be male or female) do not hesitate to use your order form to ask your recipients to check a box for either Mr., Mrs., Miss., or Ms. This way you will learn the sex of the recipient of your direct mail, as well as the term by which your female responders will wish to be known by in future mailings. Add this to your database information for your house list. Compiling this kind of information is vitally important.
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