Multiple Options and Orders in Direct Mail Marketing

If you have multiple options for ordering on your response card,

such as one year or three year subscriptions, or a regular or

deluxe package, than you should test using more than one

order form or try placing each option on a separate order form.

It can increase sales if you leave your prospect with a choice

of which order form to return, rather than a choice of simply

ordering or not ordering.

This technique is called the "hot potato technique" and has

been proven to work in direct mail.

Want to Make Money with Direct Mail?

Click here for the source that
Others Have Used to Make Millions!