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Acceptance or Rejection on Your Direct Mail Marketing Merely indicating the items being offered and their prices on the order form is not enough to produce a response. If you do this it creates an "acceptance or rejection" situation. This is never beneficial. To be effective, you need to communicate some of the benefits to stimulate action. The action can be anything from going back to the rest of the package to read, going back to a specific component of the offer, or it could mean simply responding to the direct mail. Anyway you look at it, the response card needs to be more than just the options you have. You need them to respond by mail. Want to Make Money with Direct Mail?
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