Order Forms in Direct Mail Marketing

Except for very rare occasions in direct mail marketing,

usually the mere act of including a response card / order form

(even if you are not expecting a response by mail) increases

your readership and returns. This is because the response

device makes the recipient aware of the fact that a decision is

required.

The only times not to ask for a response would be when you

want to disseminate information, when you send info sheets to

"participating dealers" or when you advise clients / customers

of new staff or employees. It works in most forms of direct mail.

Want to Make Money with Direct Mail?

Click here for the source that
Others Have Used to Make Millions!