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Testing Blank Envelopes in Direct Mail Marketing This doesn't always work, and may not necessarily apply to your particular list or product, but testing blank envelopes for direct mail can surprise you. They sometimes arouse curiosity as to the sender and are usually highly likely to be opened. They may not be as affective as well designed envelope, but they can work too. They are more likely to be opened if metered or carrying a live stamp and typewriter address. The only way to figure it out is to do tests and draw your own conclusions.
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