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Engaging Envelopes in Direct Mail Marketing The most creative and visually appealing part of your mail piece should be your envelope. You should make them attractive, exciting and inviting to open. The envelope is your opening sales pitch, your initial impression and your goodwill ambassador. Your envelope is your outer garment. People form conclusions about other people based on their outer garments, so why wouldn't the same be true for something like your direct mail envelope. Make your outer garment look distinctive, pleasing and enticing.
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