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Using Window Envelopes in Direct Mail Marketing There have been tests conducted in several fields of marketing endeavors, and they all seem to prove that most of the time a window envelope will be significantly more successful than a closed face envelope. You can take your current direct mailing piece and make no changes other than putting the prospective customer's name and address inside the window of the envelope to show through the package. Test this version against your previous version and you may be shocked at the results. For whatever reason, these envelopes work.
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