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David Alan - Direct Mail Guru
$100 Million Dollar Playbook
   
 
   

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Researching the Audience in Direct Mail Marketing

Many direct mail marketers have long thought that it is unnecessary to research your audience because test mailing programs will constitute as the research. While it is true that you can research the response to your particular product/offer by using test mailings, you can significantly improve your response if you already know the audience through research. This will help you improve your offer and may end up costing you less in testing.

 

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