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First Class Mail in Direct Mail Marketing It is important that you treat all your mailing projects as first class communications and test mail at the first class rate. To test it you can either use a meter imprint or attaching a stamp. Many people think that the class of mail makes no difference, but a higher percentage of your packages will be accurately delivered in a timely manner. Believe me when I say that it is worth the little extra money that you will have to pay for it. Often you will find that increased cost will often be outweighed by an increased response.
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