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David Alan - Direct Mail Guru
$100 Million Dollar Playbook
   
 
   

ARTICLES

Using your Product as a Sample

in Direct Mail Marketing

Regardless of what your product or service is, regardless of what format you select, getting your reader/potential customer involved with the direct mail promotion can make your sales dramatically more effective. The best, but most costly way, to get the reader involved is to give them a sample in the mailing if possible. It is a bold move, but in the past it has proven to be very affective at getting customers to buy from direct mail. The strongest statement you can make is to let them sample your product, then your truly letting the product speak for itself. It is the most honest, genuine way of advertising. Allot of people will respect that.

 

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