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Dont be Afraid to get an Outside Opinion in Direct Mail Marketing If the testing that you do fails to give you a satisfactory result, then don't hesitate to go to an oustide opinion for the answers you had hoped for. You should be ready to be sufficiently objective to drop or reconstruct your entire direct mail concept. There are far too many would-be direct mail entrepreneurs who hang on to their original concept to the point on bankruptcy. You have to remember that you are partial to your own design and other people are what really matters for your test results.
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