 |
 |
 |
 |
|
 |
|||||||||||||||||
|
 |
Valid Response Numbers in Direct Mail Marketing Statistically speaking a valid number of respondents on which you can base a judgment about the success or failure of your direct mail is thirty. Thirty responses per test code is the general number at which it is alright to declare the test valid. Therefore if you produced a 3% response historically then the minimum test sample should be one thousand names to yield thirty responses. If you produce 2% historically, then the minimum test should be fifteen hundred responses. Keep in mind these are minimums per code.
Want to Make Money with Direct Mail?
Click here for the source
that |
 |
|||||||||||||||||||
 |
 |
 |
||||||||||||||||||||
