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Details of the Reply Card in Direct Mail Marketing It is important that you spell out your entire offer-ever detail-on your order for or response card so that the prospective customer can review the whole deal as a reinforcement for the sales pitch you just did. Many people read the response/reply card before they even read the letter in the direct mail. In allot of cases the response card is the reason why or why not the person will read the sales letter. Most people have the natural inclination to try and find out how much the product costs and what exactly you're trying to sell them through direct mail before they read your sales pitch.
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