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Refund Percentage when using Credit Cards in Direct Mail Marketing When you offer an option for credit card payment in your direct mail piece, you will find that the percentage of return rate will go down on those who purchased using their credit card. If you've ever tried to get a charge reversed on your credit card bill, then you know how difficult this can be. Diner's club probably has the best and most convenient system for getting a charge reversed. Visa may have the hardest, they sometimes charge interest on a claim you would try to dispute. Credit Cardholders are aware of these difficulties and risks with direct mail and won't make many refund or return requests to your mailer.
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