Catalog Marketing Techniques that Work in Direct Mail

Here are some successful tips for producing a good Direct Mail

catalog. You should always include a letter to personalize the

feel of your product catalog.

Use "bursts". Bursts are the star bubbles often used on cereal

boxes to alert children of the prize inside. It can also draw a

reader to a specific item within a catalog.

Offering last minute specials will create that sense of urgency

that generates a response.

Including product samples is also a big plus that has been a

proven response generator in the past.

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