Ways to Organize Your Catalog in Direct Mail Marketing

Catalogs can be very effective. They sell more than one item

for a particular company. A catalog is one of the most honest

and up-front direct mail advertisements you can send.

People generally tend to accept them for what they are.

There are several ways you can organize your catalog.

You can organize by product demand, putting your best sellers

up front. You can organize by application, the function that

each product performs.

You can also organize by type of equipment.

Some people have organized by price, but this is not

recommended.

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