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Bulk-Purchase Discount in Direct Mail Marketing If the economics of your direct mail marketing for a product are favorable then you should consider restructuring your offer to allow for a quantity or bulk purchase discount. This can be effective at raising response. As always, unless your direct mail marketing the product independently, you will need to talk this over with the person who's paying you to sell the product. You should be a part of the structuring of the deal, after all, you're the one promoting and sometimes selling this product. With this technique you may find that responders are willing to buy more than you might think. Want to Make Money with Direct Mail?
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