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  BEST SELLING BOOK


"The 100 Million Dollar Playbook"
by David Alan

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Mail-Rite International Inc. Automotive Direct Mail Automotive Direct Mail
Mail-Rite International Inc. Automotive Direct Mail
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David Alan - Direct Mail Guru
   
 
   

 ARTICLES

 

DOLLAR FOR DOLLAR

AUTOMOTIVE

 DIRECT MAIL

IS YOUR

DEALERSHIP'S

 BEST VALUE
 

TO GET QUALIFIED PEOPLE

INTO YOUR DEALERSHIP

 

 TO BUY CARS

 

HERE  ARE  THE  FACTS*:

*Based on what consumers said  in the Cap Gemini Ernst and Young car buying survey,
on what media's a consumer would respond to for buying a car.

DIRECT MAIL 50%

PRINT 34%

WEB  28%

BILLBOARD 26%

TV 18%

RADIO 11%

Automotive Direct Mail, when it's done "rite".

Allows you to get big grosses on your inventory.

If you want to give your cars away? 

Use TV,

or better yet,

Show off your no gross deals in print!

 

Automotive Direct Mail

by MAIL-RITE INTERNATIONAL® INC.

understands what your dealership needs to thrive.
 

95% of all our programs

DO NOT GIVE AWAY GIFTS

just for coming in.

Why? 

First of all,

It Destroys the Mindset of Your Salespeople.

Give them a few gift seekers in a row
who lie to them and make them go on a test drives.
 
When all they really wanted was the gift . . . but,
they were to embarrassed . . .

To Tell You the Truth!

Now you can send that sales person home.

Why?

Because their head is now so messed up:
 

That even if lay down, qualified buyer came in
with an open checkbook and said:
"just tell me how much it is so I can make out the check".

Your spun out, ground up salesperson would find a way
to blow this person out of your dealership!

and

You Would Loose The Sale!

 

We learned this truth over a decade ago,

And

Adjusted How We Do Automotive Direct Mail.

Thereby eliminating

"the gift for coming in"

scenario completely.

Now, we're not saying
that people won't come in to your dealership
and want to try to steal your cars,


By wanting stupid money for their trade-in,
or
want you to make less than nothing on a car deal.

 
On the contrary,
 

They Will!

Welcome to the car business!
 

What we are saying is this:

 If you want your advertising done "rite"
 

If you want a consistent flow of qualified ups
 

If you want your service department mobbed
and
Flowing With Cash
 

If you want your existing customers
to stay with you

and

Not Buy From Your Competition
 

If you want the first 15 days of every month

To Be Profitable
 

Then you need Automotive Direct Mail

 

So, here's the big question . . .

If your going to use Automotive Direct Mail,

then . . .

Why Mail Wrong?

 

  When You Can . . .

 

MAIL-RITE
INTERNATIONAL® INC.

 

PS: We're very fortunate
 

to have the

"Automotive Direct Mail Guru"

 

David Alan

 

Running This Company.

 

Remember:

 

He Wrote the Book

on

Automotive Direct Mail

 

Can anyone else say that?

 

Doesn't it make sense
 

To have him . . .

 

Help You
 

Sell
More Cars

and

Make More Gross?

 

 

 

You Can

 

By calling

 

1-866-519-1515

1-440-519-1515

 

or

 

E-mail us at

Info@mail-rite.com

 

You'll be Very Happy

 

You Did

 

Contact us today to get started with your Automotive Direct Mail.